
Construction firm Robins & Morton joined Auburn University on Sept. 10 to celebrate the groundbreaking of the Jordan-Hare North project, the largest capital project in Auburn Athletics and Jordan-Hare Stadium history.
Scheduled for completion in the spring of 2029, the seven-level, 300,000-square-foot structure will add more than 3,000 new and expanded premium experiences to Jordan-Hare Stadium’s north end zone.
A joint endeavor between Auburn Athletics and the Division of Student Affairs, the project will also feature versatile conference and event spaces, retail venues, student activity spaces, and meeting rooms for year-round use.
“The Jordan-Hare North Project demonstrates how Auburn can thoughtfully invest in facilities that enrich campus life while supporting excellence in athletics,” Auburn University President Dr. Chris Roberts said. “It is an example of how we can build spaces that serve multiple purposes, bring people together in meaningful ways and enhance the Auburn experience for current and future students.”
Senior Vice President for Student Affairs Dr. Bobby Woodard shared how Jordan-Hare North will accommodate Auburn’s 580 student organizations.
“Our students want to be here. They want to participate. They want to lead, gather, celebrate and be part of something,” Woodard said. “Our responsibility is to give them places worthy of that energy. That is why Jordan-Hare North matters so much to Student Affairs. We are taking one of the most recognizable places at Auburn — a place already defined by connection, tradition and shared experience — and making it part of students’ everyday lives in an entirely new way.”
From its opening in 1939 to its transformation into one of college football’s signature stadiums, with a capacity of 88,043, the groundbreaking ceremony was the latest in a storied history of investment in Auburn students and student-athletes.
“Breaking ground on the Jordan-Hare Stadium North project marks an exciting new chapter for Auburn University and everyone who cherishes this iconic venue,” Robins & Morton Construction Program Division Manager Steve Olson said. “Robins & Morton is honored to partner with Auburn to help bring this vision to life, creating a space that enhances the game-day experience while supporting the university’s long-term goals for growth and excellence. Our team understands the significance of this stadium to generations of Auburn students, alumni, and fans, and we are committed to delivering a project that reflects the pride, tradition, and spirit that make Auburn so special.”
Robins & Morton is serving as the construction program manager for the project. Brasfield & Gorrie is the general contractor and HOK is the architect.



