Harrah’s Cherokee Valley River Casino entertainment addition breaks ground

Harrah’s Cherokee Valley River Casino, construction/design teams, and guests celebrated the official groundbreaking of the new bowling and entertainment center addition on Aug. 7 in Murphy, North Carolina.

The 38,000-square-foot Ultrastar Multi-tainment Center at Harrah’s Cherokee Valley River Casino will bring a bowling center with 16 lanes and a 2,200-square-foot arcade to the Murphy area for family-friendly activities. On the opposite side, the addition will also house the casino’s first full-service restaurant, with a nearly 260-seat capacity. Two bars will be included in the new construction, one to service the bowling center, the other near the restaurant to service both waiting restaurant guests and gaming participants. There will also be 16 new Tesla charging stations added to the parking lot for guest use.

Robins & Morton of Birmingham, Alabama, will serve as the general contractor and Brunswick Bowling Products of Muskegon, Michigan, will serve as the construction manager. Paradigm Design, Inc., of Grand Rapids, Michigan, will provide design and architecture services for the project. The facility is slated for completion in summer 2018 and will be managed by Ultrastar Multi-tainment Centers of Phoenix, Arizona.