On Feb. 16, Hoffman Media held a groundbreaking-style event to commemorate the project kick off, share architectural renderings and publicly announce plans for the space. Attendance at the event included representatives from Robins & Morton, Hoffman Media, Williams Blackstock Architects, and Birmingham leaders including: Director of the Department of Innovation and Economic Opportunity for the City of Birmingham Cornell Wesley, President & CEO of REV Birmingham David Fleming, and Executive Director of the Birmingham Construction Industry Authority Michael Bell.
“Our move to the thriving heartbeat of downtown Birmingham coincides with the next phase of growth for our company,” says Hoffman Media President and Chief Creative Officer Brian Hart Hoffman. “We are excited to join culinary and creative businesses in the heart of the city we are proud to call home.”
The property, located at 2323 Second Avenue North, will be called “The Hoffice” and was the previous office of the Waldrep, Stewart and Kendrick law firm, which has since relocated to Homewood. Plans for the building include the addition of video and photography production studios, state of the art test kitchens, and corporate office space. The existing building was demolished to the exterior wall, allowing the interior to be completely reimagined. Once complete, the building will stand two stories and span 21,000 square feet.
“We are thrilled to be able to support a local business – and one of Birmingham’s top privately-held companies — in relocating their headquarters within the city,” Robins & Morton Commercial Division Manager David Green said. “We appreciate the trust they’ve placed in us to deliver their new headquarters.”
The architect is Williams Blackstock Architects and construction is scheduled to complete late this year.