Harrah’s Cherokee Valley River Casino and Hotel Addition

In 2023, Robins & Morton mobilized at Harrah’s Cherokee Valley River Casino and Hotel campus to lead a $275 million expansion at the resort in Murphy, North Carolina. The expansion totals more than 670,000 square feet and includes a 12-story hotel addition; a 25,000-square-foot casino floor addition; and a new five-story parking deck.

The first phase — the casino floor addition and 10-table World Series of Poker room — completed in May 2024. The 1,300-space parking deck with 10 electrical chargers completed in fall 2024, and the final phase — the hotel tower addition — completed in early 2025.

The hotel addition spans more than 185,000 square feet and introduces 296 additional hotel rooms, an indoor pool and fitness center, 12,000 square-foot rooftop restaurant featuring a 12-seat bar and wine cellar, and a 9,600 square-foot spa featuring six treatment rooms, relaxation lounge, and salon.

Throughout construction, Robins & Morton utilized its Self-Perform Work Concrete team to carry out the concrete scopes for the three phases of this expansion. In total, this resulted in nearly 20,000 cubic yards of concrete poured across more than 250 individual pours. Additionally, Robins & Morton used its SmartFab® approach to evaluate opportunities for prefabrication to support time savings in the project. In one example, Robins & Morton opted to use prefabricated exterior panels to dry-in the hotel addition more quickly.

Size

670,000

Architect

JCJ Architecture

Location

Murphy, North Carolina

Owner

Harrah's Cherokee

Hotel exterior rendering
rendering of the restaurant and bar
guest room rendering
rendering of a poker room
aerial photo of the resort campus
Casino resort aerial campus

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