The new Robins & Morton logo and logotype presents itself as a flexible, scalable system; a family of brandmarks that can be deployed to suit the needs of individual placements. The type is a custom design and should not be recreated, the custom digital artwork should be used and not duplicated or redrawn. The preferred usage, when given appropriate scale and space is the Primary Robins & Morton full Brand Mark. If you’ll be communicating to a broad audience who may or may not know Robins & Morton or using our logo for marketing materials, please use the Full Primary Mark with Tagline.