Embassy Suites Hotel

Careful planning and a willingness to adapt to change guided Robins & Morton in transforming a historic site in downtown Tuscaloosa into a thriving, job-creating hotel. This 154-room Embassy Suites had its share of obstacles. The site was tight, and its historic significance required an archeological dig, preventing construction from starting on schedule.

Robins & Morton was able to remove $1 million from the budget by collaborating with trade contractors on ways to save money without affecting quality. By scheduling just-in-time deliveries for all construction materials and regular bi-weekly meetings with all trades, the team was able to makeup for the initial schedule delay.

The hotel was a new prototype for the Embassy Suites brand, and in the end was a great success. A five-star restaurant was included, as well as ballrooms, meeting rooms and an indoor pool. In fact, when booking opened, the hotel immediately sold out rooms for all seven University of Alabama football games six months in advance of football season.


Kemmons Wilson Companies


Tuscaloosa, Alabama


Bounds and Gillespie Architects, PLLC


153,581 SF

Exterior view of Embassy Suites Hotel in Tuscaloosa
Embassy Suites lobby in Tuscaloosa
Room at Embassy Suites
Room at Embassy Suites
Room at Embassy Suites
Restaurant at Embassy Suites
Restaurant at Embassy Suites
Conference space at Embassy Suites
Embassy Suites
Exterior view of Embassy Suites

I want to express our thanks for the excellent job Robins & Morton did in constructing the Embassy Suites Hotel in Tuscaloosa, AL. The project was truly unique and customized. You have been incredible to work with. The company's preconstruction input and the onsite team couldn't have been better. They truly added tremendous value and ran a tight process. Their cooperative spirit was wonderful and will be remembered by all.

C. Kemmons Wilson Jr. ,  Chairman Wilson Hotel Management Company, Inc.

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